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  • ENG

    The History of Zeepha Couture
    In the 1940s, the French fashion industry entered the China market and opened many tailoring firms in Shanghai. A lot of Shanghainese became the apprentices of these European masters. These apprentices were pioneers to get in touch with and acquire the skills of the European fashion masters, and later opened their own tailor company in Shanghai. Mr. Zeepha Cheung was one of these tailoring pioneers.

    In his early years, Mr. Zeepha Cheung learnt from many French fashion masters in Shanghai. Yet, the chaotic war years forced many ingenious Shanghai tailors to flee from their home town. With his exquisite craftsmanship, Mr. Zeepha Cheung moved to Hong Kong and opened his own tailor company. In 1946, Zeepha Couture was established at The Hong Kong Hotel. It was moved to the Prince's Building in 1965, and later to New Henry House in 1991. The company, with over 60 years’ of history, is currently situated at Room 1401, 1 Duddell Street.
    About the Chief Designer Mr. Eric Cheung
    The Chief Designer of Zeepha Couture, Mr. Eric Cheung, is the second generation of the Cheung tailoring family. As the eldest son of Mr. Zeepha Cheung, Mr. Eric Cheung started as a tailor apprentice under his father at the young age of 18. At 1974, he inherited his father’s tailoring business and worked hard to enhance and glorify the company. With 60 years' of experience in the field of fashion design, he acquired clients which include local as well as overseas celebrities, like British's Queen Mother, Princess Anne, and Hollywood star Brook Shields, etc.

    However, the booming of garment industry in the 70s and 80s, had a great impact on the tailoring industry. The younger generation mainly focuses on the style of fashion but overlooks the quality of craftsmanship. As a result, custom tailored clothing becomes a minority in the fashion industry.

    Nonetheless, exquisite craftsmanship will never be buried. There is always a place for goods with delicate and elegant quality. With his ingenious craftsmanship, Mr. Eric Cheung leads Zeepha Couture to maintain its prestigious status in the Hong Kong fashion industry.
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